 Airing
since 1998, the "Michelle Valentine TV Show" is a popular local TV
show
reaching half
MILLION
households in Central Florida EACH WEEK on Bright House Channel 21!
(summer season begin in May 2008, Saturday nights at 11pm)
 |
Total Central Florida Subscribers:
Orlando Zone: Orange,
Seminole, Osceola |
435,000 |
|
Zip Codes Covered |
|
32701
|
32703
|
32707 |
32708
|
|
32712
|
32714
|
32730 |
32732
|
|
32746
|
32750
|
32751 |
32757
|
|
32765
|
32766
|
32771 |
32773 |
|
32777
|
32779
|
32789 |
32792
|
|
32798
|
32801
|
32803 |
32804
|
|
32805
|
32806
|
32807 |
32808 |
|
32809
|
32810
|
32811 |
32812 |
|
32814
|
32816
|
32817 |
32818 |
|
32819
|
32820
|
32821 |
32822 |
|
32824
|
32825
|
32826 |
32827 |
|
32828
|
32829
|
32830 |
32832 |
|
32833
|
32835
|
32836 |
32837 |
|
32839
|
33896
|
34734 |
34741 |
|
34743
|
34744
|
34746 |
34747 |
|
34758 |
34759
|
34760 |
34761 |
|
34769 |
34771
|
34772 |
34773 |
|
34786 |
34787
|
|
|
|
Cable
Penetration |
|
Subscribers |
|
71.3% |
|
|
435,000 |
|
Occupation |
|
12.5%
Professional/Managerial |
|
15.5%
Blue Collar |
|
|
|
Age Breakdown |
|
63.7%
18-49 Years |
|
59.8%
25-54 Years |
|
53.5%
35-64 Years |
|
36.3%
50+ |
|
Gender |
Household Makeup |
|
48.9%
Male |
16.0%
Working Mothers |
|
51.1%
Female |
|
|
Ethnicity |
Marital Status |
|
55.6%
White |
56.6%
Married |
|
23.1%
Hispanic |
21.8%
Single |
|
12.7%
Black |
10.0%
Divorced |
|
Income |
Education |
|
21.2%
$35,000+ |
30.3%
High School Grad |
|
21.2%
$50,000+ |
28.5%
Some College |
|
13.1%
$75,000+ |
25.0%
College Grad |
|
Housing |
Services Used in the Past Year |
|
72.5%
Own Residence |
35.4% Auto Loan |
|
25.7%
Renters |
19.8%
Full Service Stockbroker |
|
73.2%
Single Family Homes |
21.6%
Credit Union |
|
9.9%
Homes Valued $100K+ |
9.7%
Travel Agent |
|
22.6%
Homes Valued $200K+ |
|
|
Household Investments |
Plan to Purchase |
|
36.9%
IRA/Keogh Account |
12.0%
Major Appliance |
|
26.6%
CD's/Saving Certificates |
27.7%
Furniture |
|
11.9%
Personal Line of Credit |
19.2%
Primary Home |
| |
23.8%
Computer |
|
Plan to Purchase - Vehicle |
17.9%
Video Equipment |
|
10.4%
New/Used Car |
19.6%
Cellular Phone |
|
2.1%
New/Used Truck |
|
|
4.3%
New/Used SUV |
|
|
1.7%
New/Used Van, Mini-Van |
|
| |
|
SOURCE: Media Audit - Bright House Networks |
|
